In this competitive society, if the business is stagnant, always immersed in the glory of the past, the final fate will be “eaten” or “starved”.
This is a famous parable in the marketing world:
Two shoe manufacturing companies sent two salesmen to expand the market, a man was called Jackson and the other was Banjing. On the same day, both of them went to an island nation in the South Pacific, when they arrived, they found that the locals went barefoot and did not wear shoes! From the king to the poor, from the monk to the lady, no one wore shoes.
That evening, Jackson sent an email to the boss saying, “God, the people here don’t wear shoes, who will buy shoes? I’ll be back tomorrow.”
Banjing also sent an email to the local company headquarters: “It’s great! The people here don’t wear shoes. I decided to move here and stay for a long time!”.
Two years later, everyone here wears shoes.
Lesson: Many people often complain that it is difficult to open new markets. In fact, the new market is in front of you.
There is a bus route to the train station at the doorstep. I don’t know whether it is because of the short distance or because few people pass by, the company only arranges two shuttle buses here.
Drivers of no.101 are a couple, So are drivers of no.102 bus.
Most passengers of the buses are fishermen. Because they often live on boats, every time they go to the city the whole families that grow together go together. The ticket seller of the no.101 bus rarely asks children to buy tickets. Even if it is a couple having many children, they are very generous for just asking two adult to buy tickets.
Some people feel embarrassed and insist on buying tickets for older children, but the ticket seller just smiled and told them: “Next time bring me some river boys, okay? This time is free for siblings.”
The ticket seller of bus 102 is the opposite. Regardless of the age, young or old, the ticket must be purchased, the children’s ticket is less than half the adult’s. The ticket seller always says that this bus was contracted, she has to return all the money to the company, a single money was missed and they would not be able to drive it again.
People also understand them, many people buy tickets. However, three months later, there were no no.102 buses. It is said that the bus has stopped working, the reason is because there are too few people getting on their vehicles.
Moral: Loyal customers can be attributed to affection, sales people also thanks to a little incentive from the loyalty of customers. When stubbornly implementing sales policy, you can lose many loyal customers.
Antelopes and lions
Every morning, when an African antelope wakes up, he knows that he must always be faster than the fastest lion, otherwise he will be eaten.
Every morning, when an African lion wakes up, he knows that he has to be faster than the slowest animal of the jungle, otherwise he will starve.
Whether you are a lion or an antelope, when the sun rises you have to start running.
Moral: Run now, in this competitive society, if the business is stagnant, always immersed in the glory of the past, the final fate will be “eaten” or “starved” to death.
Animal towing vehicle
Barracuda, shrimps and swans didn’t know since when they had been good friends. One day, they found a cart, there was a lot of delicious food on it.
So they intended to occupy that cart. So, the three teamed up together, taking their best to pull the cart back to their shelters. However, no matter how much pulling, using so much power, the cart still did not move.
It turned out that the swan pushed up forcefully, and the shrimp gradually pushed back and the barracuda pulled the car toward the pond. After all, who is right and who is wrong? Anyway, all three have made great efforts.
Moral: The marketing team of a company has different talents, all of them have a spirit of dedication to the company, but if the company cannot take full advantage of their capabilities, they cannot unite their power, in the end, no matter who they are, it is meaningless.